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MotoDealerHQ vs DX1

DX1 is a powersports DMS with websites. Here is how the two compare on the 23 features DX1 documents publicly.

At a glance

Where MotoDealerHQ includes more

Where DX1 includes more

Partner or add-on needed

Good to know about MotoDealerHQ

  • Parts web store: Online card checkout needs your own Stripe account; shipping rates are the ones you set (no live carrier rates); fitment is entered by hand.
  • Online deposits: Card deposits go through your own Stripe account.
  • Electronic parts ordering: Each vendor needs dealer credentials; carriers show public tracking links only.
  • Live OEM integrations: Requires a manufacturer agreement per brand (and, for some, a certified DMS vendor); none is connected.

Switching from DX1

There is no live connection to DX1: data moves from export files (CSV, XML or JSON) through the migration center, which maps the columns, runs a dry run with duplicate checks, and can roll a run back while its records are untouched.

A starting column mapping for DX1 exports is included (customers, inventory, historical inventory (sold units), sales transactions, customer-owned vehicles, service history and repair orders, parts inventory). It has not yet been checked against a real DX1 export, so you review every column before anything is imported.

MotoDealerHQ and DX1, feature by feature

  • Included
  • Limited
  • Add-on
  • Partner integration
  • Coming soon
  • Not available
  • Not confirmed

Feature comparison of MotoDealerHQ, DX1, grouped by area
Feature MotoDealerHQThis product DX1Powersports DMS with websites
Website, inventory and customers (10)
Website builder (feature details)Build and edit your dealer website

Banners, slideshows, featured inventory, promotions, FAQs, galleries, video and forms, reordered by drag and drop.

MotoDealerHQ: All plans

Learn more about Website builder

Included
Included (DX1, Website builder: view source)

DX1: Included

Inventory management (feature details)Every unit in one place, with VIN decoding

Add units with free NHTSA VIN decoding, photos, videos and categories.

MotoDealerHQ: All plans

Learn more about Inventory management

Included
Included (DX1, Inventory management: view source)

DX1: Included

CRM (feature details)Leads, customers and sales pipeline

Leads from website, phone, walk-ins, chat, marketplaces and imports on one board, with duplicate detection.

MotoDealerHQ: Pro and Enterprise

Learn more about CRM

Advantage
Included
Included (DX1, CRM: view source)

DX1: Included

Customer messaging (feature details)Two-way texting and email with customers

One thread per customer, consent and STOP/opt-out handled for you.

MotoDealerHQ: Pro and Enterprise

To turn it on: Sends through your Twilio and email accounts (or the platform's shared number); nothing is transmitted until one is connected.

Learn more about Customer messaging

Included
Limited (DX1, Customer messaging: view source)
Dealer website and themes (feature details)Professional themes for your site

Powersports, automotive and general looks with your colours, logo and fonts.

MotoDealerHQ: All plans

Learn more about Dealer website and themes

Included
Included (DX1, Dealer website and themes: view source)

DX1: Included

Inventory imports (feature details)From feeds and DMS export files

CSV imports with field mapping and duplicate-VIN protection on every plan; scheduled XML, JSON, REST and DX1-export feeds and file-drop DMS sync on Pro and Enterprise.

MotoDealerHQ: All plans

Learn more about Inventory imports

Included
Included (DX1, Inventory imports: view source)

DX1: Included

Marketplace listings (feature details)Google, Meta and the Trader sites

Google, Meta, Cycle/ATV/RV/Boat Trader and generic feeds, with ADF/XML marketplace leads coming back in.

MotoDealerHQ: Pro and Enterprise

Learn more about Marketplace listings

Advantage
Included
Limited (DX1, Marketplace listings: view source)
One login for everything (feature details)Website, CRM and invoicing together

Your website, inventory, leads and customers share one database, and on Pro and Enterprise so do deals, service, parts, the web store, auctions and acquisition: no copying between tools.

MotoDealerHQ: All plans

Learn more about One login for everything

Included
Included (DX1, One login for everything: view source)

DX1: Included

Lead routing and follow-up (feature details)Routing rules, response targets and follow-up sequences

Rules-based lead routing, response-time targets with escalation, follow-up sequences and post-sale follow-ups.

MotoDealerHQ: Pro and Enterprise

Learn more about Lead routing and follow-up

Advantage
Included
Limited (DX1, Lead routing and follow-up: view source)
Ads, SEO and social tools (feature details)Promote inventory in search and social

SEO audit, campaign tracking, ad spend ROI and social post scheduling.

MotoDealerHQ: Pro and Enterprise

Learn more about Ads, SEO and social tools

Included
Included (DX1, Ads, SEO and social tools: view source)

DX1: Included

Service, parts, accounting and finance (11)
Repair orders (feature details)Repair orders with estimates and approvals

Check-in, ROs, estimates with customer approval per line, inspections with photos, technician time clock.

MotoDealerHQ: Pro and Enterprise

Learn more about Repair orders

Included
Included (DX1, Repair orders: view source)

DX1: Included

Parts inventory (feature details)Stock levels, bins and pricing

Catalog, stock by rooftop, reservations for repair orders, purchasing, receiving, special orders and cores.

MotoDealerHQ: Pro and Enterprise

Learn more about Parts inventory

Included
Included (DX1, Parts inventory: view source)

DX1: Included

Parts web store (feature details)Sell parts and accessories online

Sell from live parts stock with fits-my-vehicle search, shipping or pickup, and payment through your Stripe account.

MotoDealerHQ: Pro and Enterprise

Learn more about Parts web store

Limited (MotoDealerHQ, Parts web store: details)

Online card checkout needs your own Stripe account; shipping rates are the ones you set (no live carrier rates); fitment is entered by hand.

Included (DX1, Parts web store: view source)
Invoicing and payments (feature details)Invoices and payment tracking

Invoices, partial payments, refunds, pay links and bookkeeping exports.

MotoDealerHQ: Pro and Enterprise

Learn more about Invoicing and payments

Advantage
Included
Partner integration (DX1, Invoicing and payments: view source)
Online deposits (feature details)Taken on your website, under your own terms

A refundable or non-refundable "reserve this vehicle" deposit with your own legal terms and a signed record of each acceptance.

MotoDealerHQ: Pro and Enterprise

Learn more about Online deposits

Limited (MotoDealerHQ, Online deposits: details)

Card deposits go through your own Stripe account.

Included (DX1, Online deposits: view source)
Deal desking (feature details)Versioned deal worksheets

Versioned worksheets, rebates, add-ons, protection products, negative equity, payment grids, tax profiles and manager approvals.

MotoDealerHQ: Pro and Enterprise

Learn more about Deal desking

Included
Included (DX1, Deal desking: view source)

DX1: Included

Card payments (feature details)Integrated Stripe payments, paid into your own account

Card payments go straight to the dealership; the platform never holds your money.

MotoDealerHQ: All plans

To turn it on: Connect your own Stripe account; Stripe's fees apply.

Learn more about Card payments

Included
Limited (DX1, Card payments: view source)
Technician time clock (feature details)Track technician time on each job

Technicians start, pause and stop the clock on each job; overlaps are refused and corrections are audited. Productivity, efficiency and utilization reports.

MotoDealerHQ: Pro and Enterprise

Learn more about Technician time clock

Included
Included (DX1, Technician time clock: view source)
Parts receiving and approvals (feature details)Barcode receiving, discrepancy claims and cost approval

Scan with a barcode scanner or the phone camera; partial receipts, short, over, damaged and wrong items flagged, supersessions and substitutes recognised, actual vendor costs recorded with approval of material changes, payables and vendor claims updated.

MotoDealerHQ: Pro and Enterprise

Learn more about Parts receiving and approvals

Advantage
Included
Limited (DX1, Parts receiving and approvals: view source)
Electronic parts ordering (feature details)Orders and price files with OEMs and distributors

Live lookup, availability, price downloads, order submission and shipment tracking with parts distributors, OEM dealer portals and carriers.

MotoDealerHQ: Pro and Enterprise

Learn more about Electronic parts ordering

Partner integrationNot yet connected (MotoDealerHQ, Electronic parts ordering: details)

Each vendor needs dealer credentials; carriers show public tracking links only.

Included (DX1, Electronic parts ordering: view source)
Warranty claims (feature details)Manufacturer claims, rejections, resubmissions and receivables

Coverage and expiration from sale or registration dates, recorded eligibility checks, OEM labor code tables you import, per-OEM documentation checklists using your RO photos and technician findings, claim packets (print, PDF, CSV), rejections with reasons and versioned resubmissions, approved labor and parts posted to warranty receivables, remittance reconciliation, failed-part retention and return deadlines, and warranty reports.

MotoDealerHQ: Pro and Enterprise

Learn more about Warranty claims

Advantage
Included
Limited (DX1, Warranty claims: view source)
Acquisition, VIN and AI (1)
Recall checks (feature details)Open recalls matched by model

NHTSA recall campaigns matched by make, model and year, shown as model-level matches; VIN-specific status stays "unknown" until confirmed.

MotoDealerHQ: All plans

To turn it on: Runs once the platform's public-data lookups are switched on; model-level only.

Learn more about Recall checks

Included
Limited (DX1, Recall checks: view source)
Locations, controls, integrations and onboarding (1)
Live OEM integrations (feature details)Direct connections to manufacturers

Direct connections to a manufacturer for vehicle specs, pricing, incentives, warranty, bulletins and recalls, labor times, parts, allocation and ordering, delivery reporting and floorplan.

MotoDealerHQ: All plans

Learn more about Live OEM integrations

Partner integrationNot yet connected (MotoDealerHQ, Live OEM integrations: details)

Requires a manufacturer agreement per brand (and, for some, a certified DMS vendor); none is connected.

Included (DX1, Live OEM integrations: view source)

Competitor information is based on publicly available product documentation. Features marked Not confirmed could not be independently verified. About this comparison

4 more features are on the full comparison.

Sources & methodology

How this comparison works

  • MotoDealerHQ's answers use the same feature statuses as the Features and Pricing pages.
  • Other providers' answers come from their public documentation, review sites or trade press. Each one links to its source.
  • Features are listed when at least one other provider's answer could be confirmed. Not confirmed never means a provider lacks a feature.
  • Competitor information last checked October 23, 2026.

What the labels mean

  • Included

    Part of the product.

  • Limited

    Available with limits. Select it to see them.

  • Add-on

    Sold separately.

  • Partner integration

    Provided through a third-party partner or integration.

  • Coming soon

    On the MotoDealerHQ roadmap; not available yet.

  • Not available

    Not offered. For other providers, shown only when the provider says so itself.

  • Not confirmed

    Not confirmed by public documentation. The provider may still offer it.

Sources

  1. DX1 (trade press article, checked October 2026, published Feb 15, 2013): Powersports Business — a closer look at Dominion's DX1 system (2013) (opens in a new tab)
  2. DX1 (third-party review site, checked October 2026): TrustRadius — DX1 product details (opens in a new tab)
  3. DX1 (provider's own website, checked Oct 24, 2026): DX1 — OEM Integrations (parts finder, ordering, price files, leads, recall lookup, promotions, QuickBooks reporting) (opens in a new tab)
  4. DX1 (provider's own website, checked Oct 24, 2026): DX1 — Service module (estimates, repair orders, scheduling, technician clock-in, warranty authorization tracking) (opens in a new tab)
  5. DX1 (provider's own website, checked Oct 24, 2026): DX1 — Parts and Accessories (price files, min/max reordering, barcode receiving, SMS special-order notices, fiche) (opens in a new tab)
  6. DX1 (provider's own website, checked Oct 24, 2026): DX1 — Accounting (QuickBooks Online or desktop with automatic journal entries) (opens in a new tab)
  7. DX1 (provider's own website, checked Oct 24, 2026): DX1 — Lead Manager (lead capture, routing, automated email replies, sales planner) (opens in a new tab)
  8. DX1 (provider's own website, checked Oct 24, 2026): DX1 — Integrated Payments (Clover terminals, card-present payments) (opens in a new tab)
  9. DX1 (provider's own website, checked Oct 24, 2026): DX1 — eCommerce (parts store with fiche, deposits on major units, DMS stock sync) (opens in a new tab)
  10. DX1 (provider's own website, checked Oct 24, 2026): DX1 — Inventory Distribution (Cycle Trader, Craigslist, Facebook, eBay and other powersports sites) (opens in a new tab)

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