Website analytics

MotoDealerHQ counts what happens on your public website without cookies and without third-party scripts. The Analytics page puts those website figures next to your leads, appointments and inventory, so you can see whether traffic turns into business.

What is counted #

Your website records six kinds of events:

• page views;
• vehicle views (a vehicle detail page);
• searches of your inventory;
• vehicle saves (a shopper saves a unit);
• form submissions;
• call-to-action clicks.

For each event it keeps the page, the vehicle, the referring website and a session code.

What is not kept:

• No IP address and no cookie. The session code is a scrambled value made from the visitor's address and browser that changes every day, so it cannot follow anyone across days or across dealerships.
• No crawlers, uptime monitors or automated browsers.
• No traffic from the server itself or from addresses your platform operator excludes.

Read the Analytics page #

1. Open Reports & AI › Analytics.
2. Set From and To (default: the last 30 days) and select Apply.
3. Read the three parts of the page: Sales, Website and Inventory.

(open full size)

1. Traffic totals. Visitors (daily unique), Page views, Vehicle views, Vehicle saves and Form inquiries for the period.
2. Top referrers. The ten websites that sent the most visits (for example search engines and social networks).
3. Most viewed vehicles. Your most viewed units with their views, saves, leads and current status. Select a unit to open it.

Inquiries by form shows submissions per website form, with spam counted separately.

The Sales part shows leads, won leads, lead conversion, close rate (won ÷ closed), average first response time and leads awaiting contact. It also has leads over time (with a daily table), lead sources, the open pipeline by stage, appointments (scheduled, completed, no-shows, show rate, completed → won) and salesperson performance.

The Inventory part shows available, pending and sold units, average age in stock, advertised value, stock by type, category and location, age buckets (0–30, 31–60, 61–90, 91–180 and over 180 days) and the health of your feed imports.

(open full size)

1. Date range. From, To and Apply.
2. Sales figures. The tiles stack two per row on a phone.

Track trends in the report library #

For comparisons over time, open Reports & AI › Report library and run Website traffic and listing conversion. It adds:

• Website sessions by month;
• vehicle page views by category, make and model;
• the vehicle page to lead rate (leads about a vehicle per 100 vehicle page views);
• a comparison with the previous period or last year.

See running reports and the metric definitions.

Add Google Analytics 4 (optional) #

Built-in analytics always run. If you also want Google Analytics 4:

1. Open Settings › Integrations and choose Google Analytics 4.
2. Enter your Measurement ID (it starts with G-).
3. Choose Visitor consent. Ask first (recommended) loads Google Analytics only after the visitor accepts the consent banner. Do not ask loads it for every visitor; use it only where the law allows.
4. Save and enable the integration.

GA4 figures appear in your Google account, not in MotoDealerHQ.

Tips #

• Visitors (daily unique) counts one visitor per day. Someone who visits on three days counts three times.
• Watch Vehicle saves next to Vehicle views: a unit with many saves but no leads may need a better price or description.
• Referrer names show where visits came from, not which campaign. For campaign tracking, see campaigns and links.

Permissions #

Limitations #