Marketing overview
What the Marketing tools do, which plan and permissions they need, and what works today without connecting any ad or social accounts.
Marketing is software for your own marketing. It gives you an SEO audit of your website, campaign tracking with lead attribution, ad spend and return on ad spend (ROAS), social post scheduling with approval, and ad copy. It is a set of tools, not a managed service: your team decides and does the marketing.
Before you start #
- Your plan must include the Marketing feature. It is part of the Pro and Enterprise plans, and not of Starter.
- You need
marketing.viewto see the tools. Spend figures also needmarketing.spend.view.
Open the marketing overview #
- Open Marketing › Marketing overview.
- Read the summary cards: your latest SEO audit, attributed leads in the last 30 days, spend and return, and your social posts.
- Use the tabs at the top to open a tool.
(open full size)- Marketing tools. Overview, SEO, Campaigns & links, Ad spend & ROI, Social posts, Ad copy and Connections.
- SEO audit. Your last audit's score, errors and warnings.
- Spend and return. Spend, leads, cost per lead and ROAS for the last 30 days.
- Social posts. Posts by status and your connected channels.
The demo dealership has no spend or posts recorded, so its cards show NOT AVAILABLE. Your figures appear as soon as you record spend and leads arrive.
The tools #
| Tool | What it does | Needs outside accounts? |
|---|---|---|
| SEO | Site audit, missing titles and descriptions, vehicle search text, local SEO, keyword landing pages, Search Console verification | No |
| Campaigns & links | Campaigns, tracked links, QR codes and lead attribution | No |
| Ad spend & ROI | Record or import spend; cost per lead, cost per sale and ROAS | Manual entry and CSV: no. Automatic import from Google Ads or Meta: yes |
| Social posts | Compose, approve and schedule posts with vehicle photos and tracked links | Copy and post by hand: no. Automatic publishing: yes |
| Ad copy | Headlines and descriptions per vehicle, links to your ad catalog feeds | No |
| Connections | Connect Google Ads, Meta, Facebook, Instagram, Google Business Profile and X | Yes |
Honest numbers #
The tools only report what they can work out from real data. When a figure cannot be calculated, for example cost per lead with no spend recorded, it shows NOT AVAILABLE and the reason. It never shows $0 in place of a missing figure.
Tips #
- Start with the free wins: run the SEO audit and fix its errors, then tag your next ad or flyer with a tracked link.
- Record your monthly spend per channel, even roughly. Cost per lead and ROAS need it.
- If your platform offers a "done-for-you" marketing service, a card on the overview lets you ask about it. It appears only when the platform team has turned that offer on.
Permissions #
Limitations #
Screenshots show the fictional demo dealership. Something unclear or out of date? Tell your MotoDealerHQ contact or email support@motodealerhq.com.